Time Change Got You Dragging? Caribou Wants to Help
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The Caribou Coffee Company, the second largest nonfranchised coffee house chain in the United States just announced a plan for helping the 70 percent of Americans who are not alert in the mornings survive Daylight Saving Time when their clocks jump forward on April 2.
Caribou Coffee (locations mostly in middle America and on the East Coast), is giving away free shots of espresso all day on Sunday, April 2, and Monday, April 3.
Caribou Coffee CEO Michael J. Coles said, "Our company motto is ‘Life is short. Stay awake for it.’ This weekend, life seems even shorter! That's why we are the official coffee of Daylight Saving Time and are offering our customers a FREE shot of espresso in any drink this Sunday and Monday. It’s just a small way for us to say thank you to our customers and help them make it through this launch into spring!"
Perhaps Coles would like to lend a hand to Major League Baseball players (see the story in The New York Times).
Note:
Ben Franklin created Daylight Saving Time at the age of 78 when visiting Paris as an American delegate in 1784. He then wrote an essay discussing the thriftiness of natural versus artificial lighting, and now Americans embrace his idea as a way to enjoy daylight while conserving energy.
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