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When Google began testing a payment system in February for Google Base, its virtual catalog product, some assumed the company was moving ahead with efforts to go up against eBay. Google Executive say that's not the case.

While it is clear that Google intends Base to be a place where sellers and buyers can meet to conduct business, the real value for the company may not be in creating competition for eBay.

Instead, it seems as if the company is trying to extend its main advertising business. This is the source of almost all of the $6.2 billion in revenue the company reported last year.