Jeeves retires after a decade of service
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After a decade of being known as "Ask Jeeves," the search company has finally retired its Jeeves character and rebranded to be simply Ask.com.
The change happened Monday with the front page seeming to take the Google approach of simplicity and function.
Visiting Ask.com now presents you with a search entry field and a toolbar. This search toolbar feature can be minimized to display just icons or edited to offer users customized access to the links they want in the order they want them
Ask has also been doing some work behind the scenes to improve its tools. The route planning and maps tools have been overhauled to offer more flexibility in selecting destinations and adding locations to existing routes. Search results can also now be tailored to link directly to Web information databases such as Wikipedia and Houghton Mifflin.The other main difference--and one Ask hopes will make it stand out from the crowd--is its stance on ads. The clear message is fewer ads displayed above search results as a way of reinforcing the company's committment as a serious search engine.

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Microsoft
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