The Future of Traditional Book Publishing
This entry was posted in the following categories: News, Productivity
During the last few weeks or so, Michael Hyatt (blogging for Working Smart) has published some
really interesting articles about the future of traditional publishing. According to his biography, he is the President and CEO of a large publishing company, so it was with pretty keen interest that I read his thoughts about what kind future the book publishing industry is likely to face.
Specifically, his speculation on how new forms of electronic media (and what the device that brings it to us might look like) will shape the traditional publishing world, is really worth the read. From that articles comment section, It's evident that it garnered a lot of attention and with a title like "The Death of Traditional Book Publishing" I can definitely see why. That being said, the article has more than just a catchy title, it truly is insightful:
"I am convinced that we are only one device away from a digital publishing tsunami. Consider what happened when Apple launched the iPod in October of 2001. They provided an end-to-end solution that made downloading music easy, portable, and fun. Now, 30-plus million iPods later, iPods are everywhere."
While his first article builds his case for a future where traditional publishers must contend with new distribution models (think Apple's iPod and iTunes), Hyatt's second article offers additional clarity:
"All I am arguing is that a shift will occur. A big enough slice of the book reading public will opt for digital delivery and that will have a significant, disruptive effect on the entire industry."
As he himself says, he's not arguing that traditional publishing will die out anytime soon, but that publishers must embrace the future or risk being passed by it.

