AMD Leading the pack
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AMD outdoes Intel
Computers with AMD processors outsold those containing Intel chips last month: 
Desktop computers and notebooks with AMD chips accounted for 49.8 percent of PCs sold in domestic stores for the month, compared with Intel's 48.5 percent of the market, according to the Current Analysis report.
"AMD did the unthinkable by surpassing Intel in October. Continuing to hold this lead in the holiday season would be a colossal win for the company," Matt Sargent, Current Analysis research director, said in a statement.
Last month, AMD's slice of the U.S. retail store pie reached 67.7 percent for desktops, up from 52 percent in September. And its share of the notebook market in that category rose to 31.5 percent in October from 26.2 percent in September.
Although AMD's overall share of the U.S. retail store market surpassed Intel based on units sold, it failed to generate more revenue than the industry giant. Intel chips, which have a higher average selling price, accounted for 57.6 percent of the U.S. retail market in October based on revenue, while AMD lagged at 40.1 percent.
AMD is winning because it has a simple and effective strategy: excellent performance at a rock-bottom price. Intel's scored with consumers up to now based on image marketing, a perception that its chips are more compatible with Windows programs and good performance. In addition to this, while it's clear that Intel has caught up to AMD as far as dual-core chips for dual-processors go, AMD still has the edge when it comes to power consumption. As CNET points out in one of their recent reports, Power consumption and cooling costs are huge factors when it comes to what new servers businesses will choose to purchase.
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